Facebook responds as ad boycott begins: Platform 'does not profit from hate'
200+ brands boycotting ads on Facebook
FOX Business’ Susan Li says the Clorox Company, along with other companies, are pausing advertisements on Facebook in an effort to target the social media platform for reported hate speech.
Facebook Vice President of Global Affairs Nick Clegg published an open letter Wednesday saying the social media platform "does not profit from hate."
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The letter comes as major companies including Coca-Cola, Ford, Microsoft and most recently, Lego, announced that they would pull ads from Facebook and its subsidiary Instagram to boycott hate speech on the platform starting Wednesday.
"I want to be unambiguous: Facebook does not profit from hate. Billions of people use Facebook and Instagram because they have good experiences — they don't want to see hateful content, our advertisers don't want to see it, and we don't want to see it. There is no incentive for us to do anything but remove it," Clegg wrote.
Clegg said "everything that is good, bad and ugly in our societies will find expression on our platform," which has more than 3 billion active users.
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Activist groups including the ADL, NAACP and more are urging major companies to pull ads from Facebook as part of their #StopHateForProfit campaign. The groups allege that Facebook turns a "blind eye to voter suppression" and gives white supremacists a place to spread hate speech.
But Clegg argued in the letter that Facebook removes hate speech faster than YouTube and Twitter.
"A recent European Commission report found that Facebook assessed 95.7 [percent] of hate speech reports in less than 24 hours, faster than YouTube and Twitter. Last month, we reported that we find nearly 90 [percent] of the hate speech we remove before someone reports it — up from 24 [percent] little over two years ago," Clegg wrote.
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