eBay's VP of seller experience reveals 4 secrets for making your listing stand out from the 1.5 billion on the site
- eBay, the popular resale marketplace, hosts approximately 1.5 billion listings, so it's a highly competitive space to get shoppers to click on your listings.
- The company's vice president of seller experience, Harry Temkin, said in a YouTube video that there are four essentials to the perfect listing.
- It's important to make your title descriptive and choose keywords shoppers will use to find your listing in their searches.
- High-quality photos are a must to stand out in a sea of search results.
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If you want to start a resale business to sell collectible, luxury, thrift, or pre-owned items, eBay could be the right platform for you. eBay sellers can make more than $1 million in sales, depending on their success listing and selling unique and in-demand items, such as sneakers, handbags, electronics, and furniture.
Your eBay store is only as good as your listings. The resale site hosts approximately 1.5 billion listings, so it's a highly competitive space to get shoppers to click on yours. Most shoppers search for specific items based on commonly-used keywords, so your listing must outrank thousands of similar products on the site.
But there are some simple steps you can follow to ensure your listings stand out. eBay's vice president of seller experience, Harry Temkin, said in a YouTube video that there are four essentials to the perfect listing.
Here's how to improve your listings to get more eyes on your eBay store.
1. Maximize your title
You can use up to 80 characters for your item title. The words you choose will determine how shoppers find your listing in their searches. Use descriptive keywords, brand names, and model names to optimize search results leading to your item. For example, "Michael Kors Women's Black Leather Purse Handbag" is more specific than "Black Designer Handbag."
Always include the color of the item and include size if you're selling clothing, shoes, or other wearable items.
2. Be specific in the item description
The same rules apply to your item description as your title. When you write your listing, eBay will show you how many buyers have searched for the terms you've used. The higher the number of recent searches, the more visible your item will be on the platform.
3. Take quality photos
High-quality photos are a must. Your listing photos are your first impression to shoppers, so yours will need to stand out in a sea of search results.
Photograph your products in good lighting with a clean background. Make sure the photo captures the true color of the item and doesn't make it appear a shade darker or lighter. When in doubt, a white background will look crisp and highlight the details. eBay's mobile app has a built-in photo editor that will automatically make your background white.
4. Ensure your price is right
Keep track of the prices other sellers set for products similar to yours. Your price should factor the demand, rarity, quality, and brand name of your item.
eBay's "Terapeak product research" tab within the seller hub will help you research the most effective price for your product. It shows you other listings of similar products, sell-through rate, and average price.
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