Comcast, Charter Communications name streaming joint venture 'Xumo'
Video games, e-commerce, streaming to lead growth in media, technology industries
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Comcast and Charter Communications unveiled a new name for their streaming platform joint venture: Xumo
According to the cable giants, the free-ad supported streaming TV (FAST) service acquired by Comcast in 2020 will be transformed into "an entire entertainment ecosystem," including streaming devices, content and a platform for partners to "reach audiences at scale."
"Since 2011, the Xumo brand has connected with millions of customers across the country, establishing itself as a leader in the free ad-supported TV industry for the innovative ways it delivers content to its users," Xumo President Marcien Jenckes said in a statement. "The new Xumo will bring industry leading streaming and aggregation technology nationwide through its expanding content, product line up, and retailer relationships."
Xumo will bring its first branded devices to market in late 2023, distributed by Comcast, Charter and Walmart.
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NETFLIX TO BEGIN MONETIZING ACCOUNT SHARING IN EARLY 2023
Additional distributors will be announced at a later date.