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CrossFit CEO's resignation doesn't stop backlash
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The founder of CrossFit, Greg Glassman, stepped down Tuesday after his tweet about the death of George Floyd sparked a social media backlash, but the exercise company is facing a PR nightmare as a wave of affiliated gyms cut ties.
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Some 1,250 gyms have now severed links with CrossFit, according to industry blog Morning Chalk Up.
An anonymously curated Google spreadsheet lists hundreds of CrossFit affiliates with links to their social media accounts, with most on the list saying they have cut ties or are considering doing so.
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“In light of recent comments made by CrossFit CEO, we are deaffiliating from CrossFit,” read a post on the Instagram account for CrossFit Central of Austin, Texas. “We are resolute in our anti racist beliefs and stance against police brutality. We stand in solidarity with the black community.”
The post by CrossFit Central echoed the sentiments of hundreds of other gyms around the world in what has been an astonishingly swift backlash against CrossFit.
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According to the CrossFit website, the annual fee for affiliation for gyms or other facilities is $3,000, which allows them to use the CrossFit name, logo and promotional materials, among other perks.